Developing effective church internet outreach
presentation by:
Artscript Publications Web Design
Site Priorities:
Glorify the Lord - Community outreach -
Serve your church membership - Community service
# 1 Outreach: Your
Church website should be an effective tool to reach out to the
un-churched in your community. It should show that the church is
made up of ordinary people. You are community, family and that there is
an unconditional welcome waiting for them. Attention to the following
details will help the website visitor feel comfortable and at home,
relieve fears and answer some of their difficult questions long before
they make up their minds to come to your church.
Because this is an internet ministry your outreach will actually be
effective 24/7, world wide via the world wide web. I provide many links to
great evangelical websites that explain the gospel and dispel
misconceptions. These are valuable sites like "When disaster strikes,
Why hurt (about abortion), who is Jesus, the four spiritual laws, a
comparison of world religions to Christianity, An Atheist's Riddle,
Honest answers to tough questions and Creation versus Evolution" to
name a few.
A- The main page should inform a website visitor : Who you are (Denomination / affiliation)
B- Where
you are: Your address and a clear map to find the church. Possibly
directions from a known landmark and local transit information.
C- What you believe: For the benefit of people looking for a new church home or visiting in the area.
D-
Communication: An email link and a phone number for various facets of
your ministry such as church office / secretary, Senior pastor, Youth pastor, men's / women's ministries etc.
E- Include: Photos of the building, inside and out. Photos of the leadership and some of the people that attend.
F- Post:
Articles, music, videos and links to effective Evangelistic websites
that are clear in presenting the love of God and the need of salvation.
G-
Facilitate the work of the Holy Spirit: Display pertinent,
encouraging, comforting and educational scripture throughout the
website.
H-
Provide a selection of proven outreach links to satisfy the toughest
questions and relieve some of the fears and misconceptions that keep
people out of church.
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# 2 Service: Your church website should also
serve the members of your church and have quick, useful links to some
of the many great Christian resources to equip your members to tell
others about the Lord Jesus Christ.
A-To
serve the members of your church an "Events" page is useful where
members could be informed of coming events, church activities,
event times and locations / program changes.
B- Provide
links to an online Bible, commentary, Bible dictionary and other
helpful Christian resource links to educate, edify and strengthen your
members.
C- Create a link to at least one good daily devotional.
D- Develop
the site as "Destination site" that would draw people on a daily basis
to listen to music, watch a Christian video, read informative articles
or enjoy the educational and fun children's page / links.
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# 3 Community: Your church website should
serve the community. This will bring community internet traffic to your
site to use your handy resources.
A-
Provide a list of "HELP" links such as the crisis center, the Amber Alert ticker and your local
hospital. You could also include medical clinics and pharmacies, your local MLA etc.
B- A list of all the other churches in the area would be a benefit to other believers trying to find a particular denomination.
C- You may opt to have a "community page" that advertises events in your area, again this will bring traffic to your site.
D- Creating other websites (Micro-sites) that serve the community but are
maintained by your church can drive more traffic to your church website
and make your church available and known in the community. An example
of a micro-site may be that of a car club, a rowing club, hiking club,
coffee house or other group forming activities.
E - A real
attention getter is a gallery of the most scenic photos of your area.
People will frequent the site just to view the photos. While they are
there they will explore your website.
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Developing effective church internet outreach
Artscript Publications Web Design
Projector presentation format
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